Kapitus tasked myself and my team to work on an animation for clients to understand exactly how the platform works in a clean, constructive manner. I worked on the storyboard and all the animation assets, and some scenes within the animation.
There was a substantial amount of revisions to get the style right. We wanted something simple, friendly, but with character. The character also transforms throughout the video so we needed a figure that fit this classic archetype. And every idea needed to be storyboard to create the through-line, a detail that is both figurative and literal. We wanted a guiding line to connect all the scenes.
