Nutrire, meaning "to nourish" in Italian, was created with one goal in mind: to provide the highest standard of nourishment so both you and your hair can truly thrive. Partnering with expert estheticians, trichologists, and hairstylists, they have infused decades of knowledge to revolutionize scalp and haircare from the inside out.
Nutrire tasked me with launching new visual assets and campaigns to extend the visual literacy of the brand. Taking landscapes built in Midjourney, I photomanipulated the products in meticulously to match lighting conditions, camera focus and color bounce, etc. Additionally I created a series of videos and gifs for use across all social and web platforms.
